Tháng Sáu 17, 2024

Shawn Miller

Breaking Through the Noise and Connecting on Social

To have the opportunity for social engagement, you must first stop the swiping.


Many top marketing gurus report that today, you have perhaps 6 seconds to capture the attention of your prospect. We maintain that is a vast overestimation of the time you have, at least on Social Media.


Swipe, Swipe, Swipe, Swipe…


This is the reality of your Social Feed!


Swipe, Swipe, Swipe…


To be real about the scenario on social media with content, even paid content, imagine yourself (if rather ungraciously) sitting on the toilet, cell phone in hand, swiping through a Newsfeed for some eye-catching name, video movement or image that causes you to stop just long enough to have a look.


A SHORT look!


Jay Baer says, “You’re not just competing with other brands for their attention, you’re also competing with friends, family, music playlists, soccer games, breaking news and nights out on the town.” It’s a noisy Newsfeed and the Network has the deck stacked against you unless you pay and pay dearly.


How to Stop the Swiping


The better answer is right under your nose. You’re probably ignoring the people who have the ability to gain that Stop Swipe attention from your audience.


It is customers and friends of your brand and their close relationship to new prospects.


Brand Advocates provide trusted, relevant message delivery that drives sales.


They amplify your brand story for little to no cost. They can and will put your message into the hands of your consumers.


Advocacy empowers your customers to deliver your message right into the eyes of an ideal prospect at the ideal time. Cutting through the noise and overwhelm because it’s coming from someone who has the ability to get mind capture.


Fred Reichheld—the father of Net Promoter Score—says:

“The only path to profitable growth may lie in a company’s ability to get its loyal customers to become, in effect, its marketing department.”


 This is why we maintain firmly that social brand advocacy is the holy grail of marketing today, not more content and not any magical noisy ‘Influencer.’


Growing your company’s engaged Brand Advocates by just 6% can 4X the Revenue Growth rate of your consumer brand. Effective brand advocacy activity from just 6% of your client base will increase your market share by nearly 10% and at a much more profitable operational cost than your competition. 

Accept the fact that organic reach is dead and stop ignoring the people who have the attention of your ideal clients and prospects. They will be excited to co-create your messages with you and help their friends connect with you


See how Smync can instantly find your most engaged Followers:


Complicated doesn’t have to be difficult. Let’s talk soon!

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