Keeping It Real – The Value of Authentic Social Brand Advocacy eBooklet
With so many different channels out there in the rapidly changing social marketing space, it gets confusing. Paid ‘influencers’ vs. Brand Advocates – what’s the difference, why is one better, how to you keep it authentic so people trust your brand?
In this eBooklet, you’ll learn the simple reasons – that as marketers you compete for consumers’ trust and attention and you need both. Consumers trust the people they know, value and act on their opinions and recommendations, and we’ve got some interesting statistics to demonstrate that.
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