User Generated Content and Insights
A recent study showed that consumer’s trust marketers to be truthful 4% of the time. People don’t want to see the brand’s slickly produced version of an ad saying how wonderful your product is. They want people they can associate with who show and tell how your brand fits into their lives. This powerful content is called User Generated Content.
Your brand’s Community within the Smync platform allows your advocates to share content, take part in photo contests, and organically vote on content to give you the most authentic way to display content your brand fans will enjoy. It drives trust, it’s authentic in the eyes of consumers and it drives results.
Additionally, the Survey tool within the advocate community allows you to gain deep insights from both social data and big data to truly understand what your advocates look like and who your message is resonating with.