Jeff Ernst
by Huey Lewis and the News, a 1980s music group, sang about the Power of Love. If the group released their song today, they could update …
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How Word-of-Mouth Marketing Affects IoT Strategy
Huey Lewis and the News, a 1980s music group, sang about the Power of Love. If the group released their song today, they could update …
Seth Godin on Trust and Attention
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Gallup Told Us 4.5 Years Ago – Results are Driven by Advocacy
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Brand Defenders to the Rescue
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Rethinking Social Media Marketing and the Impact of Social Word-of-Mouth
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Marketing to Millennials and the Necessity of Social Brand Advocacy
The Baby Boomers were the first generation with ‘The Trust’ broken at the institutional level. Gen X followed, with ‘The Trust’ broken by individuals. The broken …
Video – SWOM Talk – Marketing to Millennials
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5 Ways to Reward Social Brand Advocates
Almost without fail, when I have the conversation about building Social Brand Advocates and the benefits that can result – increased reach, improved sentiment, sales, …
Social Brand Advocacy Dos and Dont’s
Building Social Word-of-Mouth and Social Brand Advocacy represent, for a lot of marketers, a significant leap of faith. It makes you feel like you’re …